The back to school season is one of the busiest shopping seasons in the retail world. Why not take advantage of it with back to school promotional items and promotional gifts that attract people to YOUR business or organisation? There are many promotional items that tie in beautifully to a back to school theme, at a wide range of price points to fit any promotional budget. Below are just some ideas to get your creative juices flowing:

For the Tight Budget

Don’t let the fact that your promotional budget is stretched paper thin deter you from taking advantage of a great promo season and marketing opportunity. There are hundreds of inexpensive promotional items and products that fit a back to school theme very well. Plastic printed pens may seem cheap at any other time of year, but when it’s back-to-school, they’re just practical and can be the perfect low cost way to highlight your latest product range of marketing campaign. Promotional folders with your company name are another handy, inexpensive giveaway that are sure to be used and carried home to parents. Some other great ideas for inexpensive promotional items for back to school include:

1.printed rulers

2.printed pencils

3.novelty erasers

4.packets of lunch box snacks in printed wrappers

5.imprinted water bottles

6.book covers

Mid-range promotional items

If your budget is a little less restrictive, or if you’re aiming at a particular market sector, you can go for promotional items in the mid-range. Students and parents alike will appreciate and take-along promotional coffee mugs and thermal bottles for packing lunches. You might put together a full “back-to-school kit" with a pencil bag and an assortment of pens, pencils, rulers and other school supplies – all printed with your company name, and marketing message of course. Lightweight roll bags and other inexpensive plastic carrier bags will get great use as school bags, and 16 month calendars are great sellers at this time of year. Other mid-range promotional items that fit a back to school theme include favourites such as:

1.book bags

2.insulated lunch packs

3.Printed metal pens

4.Printed novelty pens (three color pens? Clock pens?)

Promotional giveaway items for big ticket purchases

Back to school brings out the big spenders as well as those looking to fill their pencil boxes. Promotional products for big ticket purchases should reflect the value of the purchase to your company. A health club or gymnasium might give away gym bags with a fully paid annual membership. A USB flash drive imprinted with the store name is a great giveaway gift with a full computer purchase. Some other high end promotional items that can fit a back to school theme include:

1.MP3 players to take your music back to school

2.Printed laptop bags

3.Personal planners

4.Miniature digital recorders

5.Inexpensive digital or 35mm cameras

For more information on back to school promotional items why not check out the vast array of suppliers available on line and tap into their wealth of experience to ensure that you get the right promotional products at the right price for the right target market.