Well you didn't really care what the company is all about right? If it were an electronics company selling hi-tech gadgets, and you weren't into those mumbo jumbo, you would still put your name down and get the free mug.
Well those mugs are pretty pricey, about $2-$3 per mug at wholesale cost, which includes the print, the packaging, the shipping, and the mug itself on what its made out of. Its effective however for the company since the company is being advertised on the mug itself.
Imagine the new craze right now, Customized Silicone Rubber Bracelets. These are the ones that just made a big hit about 2 years ago - and they are still in demand! These are similar to the Livestrong bracelets, which we see almost everywhere!
It is made out of high-quality rubber, and you can customize it from the Color of the bracelet (you can even blend two colors together, or put a stripes or swirled pattern with more than 2 colors), you can put whatever message you want on the bracelet, and choose the font (obviously put the company or organizations name on it), as well as putting the logo of the company or organization as well.
It advertises the organization also, as the message is seen by everyone that sees the bracelet. Mugs can only be seen during breakfast at home.
Well the silicone bracelets are super cheap! Way cheaper than mugs! For around 500 pieces, you can purchase these Customized Silicone Wristbands at around $0.50 each, and then it shouldn't be a biggie distributing these to a large number of people. They are even 4 to 6 times cheaper than mugs, and more useable.
They can also be used for promotion, to advertise a new product or a new store being opened, used as a giveaway. During the political campaign, politicians spend hundreds of thousands of dollars to promote themselves, and an effective way is to Customize Silicone Bracelets with their name and their color in it, and they can give them away for free! If you see a city full of Blue Wristbands during the past presidential campaign, what should that mean?
