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Never Give Up On A Good Thing
Jack Johnson
Many states have adopted strong predatory lending
laws to try to police your industry from RAPING
often poor, financial uneducated consumers who
have for years swallowed the line of BS that "
this is the best rate we can get you - or the is
the only deal you qualify for" when it just isn't
true.
When multiple lenders compete for the same
borrowers that was told he had no good options
you'd be surprised how often a number of MUCH
better offers surface.
The NAMB took the issues of triggers all the way
to the FTC. You know what they said - they are
not outlawing triggers. You know why, they don't
have the authority. Triggers don't violate the
FCRA, they offer often disenfranchised borrowers
choices, and too many mortgage brokers have
forgotten how to earn business. Too many years of
being just order takers. Too many times grossly
misleading consumers to take their "best deal"
when in fact it was only the best deal for the
broker and not the consumer.
The NAMB also stoked the flames of identity theft
concerns regarding triggers - WHAT A JOKE!
NEVER on a trigger lead is the borrower's SSN,
date of birth, or any other information that isn'
t already public info given out. Nothing on a
trigger lead is giving an identity thief anything
that takes him closer to stealing your mojo.
Trigger leads have been around forever. It's only
in the last 18 months that they have been
effectively used in the mortgage industry.
Apply for a credit card...guess what, you get 10
more offers in the next week. Why, a trigger is
generated at the bureau and sold to credit
issuers...is anyone screaming about that - NO!
Same in the insurance and automotive industries
too.
Every American with a phone number can opt-out of
the bureaus marketing lists. But it's funny, I
don't see consumers complaining. A call from a
mortgage company based on a trigger is somehow
more annoying than any other mortgage cold call
that interrupts their dinner? I think not!
The NAMB will always talk about the 1 of
THEIR OWN MEMBERSHIP that are flat out unethical.
Trust me, it isn't a trigger lead that makes them
lie to a prospect. They do it with teaser rates
on direct mail, phone calls to non-FCRA regulated
lists, etc.
Triggers aren't to blame. Competition makes
America great. Triggers EXPOSE the very brokers
that cry foul when they have their prospect move
to a better deal.
That is truly the rest of the story of trigger
leads.
Jack Johnson
President
MortgageTriggers.com
jack@mortgagetriggers.com
1-877-MTG-TRGR
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