One of the oldest car rental companies around is National Car Rentals. Many of National Car Rentals innovations are now standard practice with car rentals companies including the one way rental which allows the customer the flexibility of depositing the car at a different location to where it rented at.

To maintain their position, NCR brought in a computer system second to none which has simplified the procedure of renting a car whether online or over the phone. After the airline industry deregulation in 1976, which pushed the cost of flying up, National Car Rentals introduced a scheme where car rental customers paid a flat rate as an incentive to use a car instead of a plane.

With the rise of the business traveler, NCR were quick to see the potential and one of the early pioneers of the corporate business account. Although the scheme has been adapted and copied over the years, fundamentally, the frequent renter program was brought in by National Car Rentals after their work with the corporate rental sector. The computing system brought in by National Car Rentals also had another benefit; it meant that reservations were made faster and the paperless rental agreement was born; you may have heard it called The Emerald Club. The Emerald Aisle program enables customers to select the cars that they want, with paperless ease, bypassing the rental counter, and getting them on their way faster and more efficiently. For many car renters, the only concern they have is what car they drive and can they miss the rental counter; well at National Car Rentals, both of these are possible with Choice Rental Process and QuickRent, two very popular schemes with their customers.

In fact the number of affiliations that National Car Rentals has is growing all the time and just shows how important their customer relations are. These companies include, Air Canada, Air Miles, Air France, Alaska Airlines, Alitalia, America West airlines, American Airlines, ATA airlines, Delta Airlines, Continental Airlines, Frontier Airlines, Hawaiian Airlines, Iberia airlines, Midwest airlines, Lanchile, United Airlines and Northwest airlines all having frequent flyer and miles programs that can be applied to car rentals as well, some of these airlines even consider national car rental miles, for air miles.

National Car Rentals has not stopped at just airlines either as they have also added hotels to their affiliation portfolio including the Coast hotels group where customer discounts have been arranged.

American Express and Hilton Hotels are another two very large organizations that have made special arrangements for NCR customers.

Apart from the discounts arranged on the customers behalf there is also a large range of vehicles to choose from. With almost every class of car you can think of, there is more than enough to satisfy the most demanding customer whether they want something small or a long range cruiser like a sports utility vehicle or a minivan.

National Car rentals also have special offers for their customers, one of which is the Last minute specials to go; which offers different specials every week at different locations. Another of these is the Book Ahead Special which gives a discount for customers that book as early as possible online. Using the internet to book your car has meant a whole host of offers with tow other special offers like the previous but one is for sports utility vehicle and mini-van rental with the other for those who only want the car over a weekend period.