It took me months of fruitless business name search before I really had any idea what I was doing in regards to naming my new business. I got business name suggestions from everyone I met, but none of them were really good. Hiring a company to get business name suggestions seemed like a silly idea to me at first, but then one of my friends and partners told me to think about it differently. To him, it is an investment, but to me I like to do it myself.
The business name that you choose should not exist in isolation, but as part of an overall strategy. Naming a business is not only where you start as the business's founder, but also where the consumer starts. Choose the wrong name and your business will falter.
How to Brand Your Business
Everyone has an opinion on how to best name a business. Some business experts believe that the name should be abstract, while others believe it should paint a vivid picture of what it does, and others like the "cute" approach in using coined names. Coined names are made-up words. Any name can be made to work, but there are definitely benefits to picking the right name.. I happen to be in the school of thought that likes to paint the vivid picture of what a business does.
Having Difficulty Coming Up With A Business Name?
In the end, sometimes good business name suggestions come from the most unlikely places. Our foray with the marketing and advertising agency was fruitless, and in the end we had just managed to waste several thousand dollars on nothing. In desperation, I turned to some very unlikely people to give me business name suggestions. Since we would be a toy distributor, I turned to my younger son and his friends. They came up with the perfect name. So be open minded. A good name can come from anywhere.
You can hire a professional service to help you come up with a business name, but I would have to say that most people can develop a good business name if they think about it for a while. So don't fret, just get busy developing your own business name. It can be so easy a child could come up with it.
