If you manage a business that requires prospective customers to call you, then the marketing effort required to see results increases substantially. First and foremost, you need to catch peoples' attention and make sure that you leave a lasting impression on them so that they will remember your business name. However, not only do you need them to remember your business name when it matters, you also need them to remember how to contact you. Many businesses are using their phone number to gain an edge in exactly this area.

The first thing that you need to do is give your phone number the power of your brand name. Phone words are used for this purpose. Phone words help clients to remember phone numbers simply by remembering a brand name or a specific service your company provides.

So how does a phone word work? The person just needs to remember the name of the company or the brand, and click the numbers corresponding to the letters in their cell phone or telephone keypad. Phone words, also known as phone names, enable your advertising to become more memorable.

If you are having a little trouble wrapping your mind around the phone word concept, take a look at this example. Let's say you are looking at an ad, and you see a company that interests you and you would like to contact them. The phone number for the ad is 1300 362 873. Now, are you actually going to be able to remember all those numbers is a short period of time? Probably not. How about if you saw an ad and the number looked like this; 1300 FOCUS FIT. Seems a little bit easier, doesn't it? This is how phone words work; They make it easier to remember a company's number, by replacing the numbers with a brand or word that is easily associated with that company.

If you are still doubt the effectiveness of phone words, take a look at some simple facts.

- Phone words are 14 times easier to remember than an entire phone number.

- 60% of people generally do not keep various business numbers on hand, and the yellow pages provide an opportunity for competitors to poach your clients.

- Advertising results in the U.S. as well as the U.K. have increased 350% simply by using phone words! As if 100% was not enough!

- By making your phone number easier to memorize phone words allow you to better utilize that 3 seconds that you have to make a real impression on a potential client.

- Phone words give you the opportunity to make life easier for your customers, showing them that you are there to provide them with the best service possible.

Now, let's take a look at a real success story, let's go back to the 1300 FOCUS FIT phone word. This company, based in Australia actually earned an extra $31,200 in sales alone within the first two months of using phone words. This is not just an example; this could happen to your company as well!

How can you get your very own branded phone word? There are many service providers from whom you can get your very own phone word. In Australia one that is very helpful is 1300 EasyDial phone words (http://www.1300easydial.com.au). This provider will guide you step by step through creating and registering your phone word.

If you are having a bit of trouble choosing your own phone word, then utilize one of the special tools designed to help you select the perfect phone word. The most successful phone words incorporate unique features of your business, such as your brand name, into the Phone word. This will help your clients remember your company name.

So 1800-Your-Brand or 1300-Your-service can become your viral phone name. Consider a few examples like 1300-Dominos, 1800-Car-Wash or 1300-Easy-Dial. These are examples of phone words that help customers to easily remember a phone number.

After phenomenal results in the United States and the UK, phone names are now taking Australian markets by storm. Many big companies like Telstra, Qantas, and even small business owners like Focus Fitness are enjoying thousands of qualified leads as a result of phone words. It's time for you to consider a phone word for your business.