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Can you change the size?
You should know whether the poster printing company will allow you to do so because it can help you save money later on. The size matters when it comes to costs. The bigger your custom poster printing, the more expensive it is. Changing your size also means changing the press machine. If you want your posters to have a different size, can your provider print on a much smaller press? If so, will it be possible to save on costs? What about smaller print runs? Better get a company that specializes in print runs so you can have the best results for your ad.
Determine your print quality.
Ask for a quote for your print run as well as for ?run-ons?. The latter are extended first runs so you'll be able to know how much you can have according to your budget.
Consider making your own mock-up.
This way you can be sure to have the right specifications for your custom poster printing. Your provider won't need to second guess your requirements as you already provided it for them. For better results, ask your provider instead to help you create your own dummy so you'll be able to include the right pages, graphics and even the right text to convey your message.
Proofread. Check. Edit.
Proofreading and editing your ad before you have your provider do a press run can prevent errors from occurring during the printing process. This can also mean fewer errors in the final copy itself. The more you proofread and create an error-free ad, the better results you'll have.
The quality of your paper stock.
Ask your print provider for the paper stock. The texture and opacity tells a lot about your image and professionalism. Ask for samples when you talk paper stock with your provider. You should see and feel firsthand the quality of your paper so you can choose the one that would best exemplify the image you would want to convey to your target clients with your poster printing.
Finally, the opacity of your paper stock can help you see whether your images would be seep through your pages when your printer gets them to press.
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