Online video is quickly becoming the new frontier of instantly-consumable content. Many companies are looking to video as the most potent way to reach their audience. Rather than trying to connect to their customers and leads through written content only, they’re using high-quality video streams to catch the attention of website visitors. However, the tools required to upload, encode and stream these videos have been lackluster.

“The people who come to my website want good information. But, they want it delivered by video, “says Dave, an employee-screening specialist. “Some people like to read the content on my website. But, more often than not, they want to watch it. I need an easy way to make that happen."

dzine it, inc. has developed a solution that allows companies to provide content to their website visitors in the format they demand. By using the same technology as YouTube, dzine it, inc.’s new video-encoding software can be used by multinational corporations or the small business owner to provide interactive content through clear video streams.

“There’s been a real need for this type of video-encoding software for years," says dzine it, inc. Director of software Development , Kenneth Herbert. “When people visit websites, they want to watch the content instead of merely reading it. Companies have known this for a while. But, robust tools haven’t been available… until now."

dzine it, inc. designed their video-encoding software to respond to a growing trend amongst businesses. More than ever, consumers expect to watch videos online. Companies need a way to easily deliver video streams that can attract new customers and strengthen relationships with existing customers.

“We’re entering an era where written online content will soon take a backseat to video content," says Crisafi. “YouTube and Google were quick to recognize the signs. Today, companies of all sizes need the tools to quickly deliver that video content to their visitors. That need will continue to grow. We can offer the solution."