Using Imagini's technology, the Visualiser assesses each user's responses to a series of questions, with only visual prompts for answers. These responses create a personal profile (or VisualDNA) for the traveller, which is then used to search the database and recommend hotels that match their needs. Travellers choose from a series of images - including hotel style, restaurant and room type - to describe what kind of experience they are looking for.

With one simple click, travellers can then book a stay at any of the recommended hotels using the normal booking process. Taking less than a minute to complete, the tool learns about the needs of the traveller (over 30 billion combinations are possible) and immediately returns a refined set of the most appropriate hotel recommendations to suit their character and travel preferences. Not only does the product dramatically reduce the time it takes to find a hotel, it also enables people travelling together to simultaneously view the possible choices and vote on their preferences.

Additional features of the visualiser include a 'surprise me' function that provides inspiration by matching requirements to destinations around the world, when users have a hotel style in mind, but are not yet decided on the destination. A 'share feature' enables travellers to save a hotel search and then send to friends or family to poll their favourite choices. For group travel, this completely removes the need to spend additional time copying and pasting links into an email to collate opinions. An easy-to-use slider bar to refine searches even further - users can choose to narrow the selection towards the no frills or luxury end, or to make the selection more modern or traditional to find a hotel that matches their requirements.

To find hotels that match the type of traveller you are, go to