Diamond is earth's hardest natural mineral. Because it does not get destroyed very easily, it is useful as a gem; a precious stone. However more than its hardness, radiant beauty is sight to behold from anywhere you choose to behold it. Even the tiniest diamonds still glow with radiant beauty anytime.

No doubt you have seen a diamond before. Even if you haven't you have certainly heard of its reputation. Expensive, yes; but more than that, it is beautiful. So beautiful in fact that you would not mind its price tag so long as you have the money.

With a substance as beautiful as the diamond, certainly there have been countless attempts to reproduce it. All have failed, the closest being graphite, a substance that should not even be allowed in the same room as diamond. Evidence shows that sometimes diamonds form as deep as 670 km into the Earth. You can't reproduce that. You can only hope to pay for it.

How would you feel, knowing that the stone you are wearing on your finger took the earth a couple of million years to build? It has simply got to cost a lot of money to purchase a jewel made of it; what else do you expect?

With thick crust and deep roots that extend all the way to the core of the earth, a craton is ideal for housing raw diamonds. After eons of processing in the earth, the priceless gems emerge shining brighter than the sun.

Cratons extend into the mantle beneath the earth. This is where the stones are found ? those diamonds ? after forever of being in the earth, changing from dead dung to priceless jewel. Now we all want them, that which we cast away when we lived as beasts in caves.

The flowing veins of rock that erupt from the innards of the earth in volcanic actions act as carriers of diamonds and other rock fragments. Although they harden immediately, you can still break them up and access the diamonds you seek, beautiful and priceless as they are. No other jewel matches their perfection.

There is something about looking into a diamond that both excites and appeases you. It is not just its beauty and radiance, it is a property known as its fire. Diamond refracts light, diffusing it over a wide range. It is called fire, and once it catches your soul, you won't stop until you owned the piece.