First off, what is a news article? A news article can be anything that you deem news or comment worthy. You may have come across a story in the press that you want to share. You may have an opinion on a particular issue within your industry. If your site is Telecoms-related for example an article about the new iPhone 3.0 would seem appropriate. If you specialise in pharmaceuticals than something on new legislation would suit.

Make a special section on your website where visitors can access your news. Keep it regularly updated with themed, topical stories that will appeal to your readers.

Do your best to keep the subject matter consistent. Most of all though, ensure that the articles are as well written as possible. Often news articles are syndicated. Once distributed across the Internet there's nothing you can do about their content. What's more, they can hang around for years. The last thing you need is poorly written work reflecting your brand or your company in a bad light.  

If you need help with your copy then consult a professional copywriter.

What is the format a news article?

Usually between 300 to 500 words long - news articles should be concise and informative.  

Much like a newspaper journalist, the job of the is to grab attention and hold it throughout the article.

Work on a hooky headline that catches your reader's attention. Set the scene with a strong opening paragraph before presenting a punchy and compelling news article.  

Why use news articles?

News articles offer a number of very powerful benefits.

1.    Demonstrating expertise: news articles demonstrate that not only are you an active participant within your industry but, along with blog posts, articles and other content, show that you are an expert at what you do.

2.    Credibility: That you go to the time trouble and expense to update your site regularly shows that you and your website are to be taken seriously. The fact that you choose to add fresh, informative professional content can give you an important edge over your competitors' sites.

3.    Loyalty: Keep your readers coming back with regularly updated content.

4.    Breadth: Syndicated news articles can reach out across the Internet to win new and loyal visitors. Published on other sites, your articles open up access to a whole new potential audience.

5.    Depth: Building a substantial catalogue of articles over time provides your site with a rich range of opportunities to be found by new visitors.

6.    Search Engine Optimisation: The better your profile online the more visitors your site will enjoy and the quicker you will be able to meet your business objectives. Inspired by your news articles, inbound links, additional traffic and themed consistency constitute the relevance that search engines look for. News articles can have can have a significant effect on your search engine positioning.

7.    Increased numbers of targeted visitors: The articles in their own right can act as landing pages, ranking on the search engines and attracting new visitors.

 

Grow your site, and grow your profile with news articles, a fast and effective way to win new visitors and new business.