Though a successful author, with books ranging from humorous (The I Hate Kathie Lee Gifford Book) to serious (The Copywriters Handbook and The Elements of Business Writing, among others), Bob didn't truly reinvent himself until the age of 50.

First, he spent 25 years as a freelance direct response copywriter, penning more than 70 books, mostly on marketing and business topics.

Whenever an idea of an Internet business popped up, Bob was hesitant to take the plunge. ?I remember telling people, ?I'm really happy doing what I'm doing, and I'm so busy.?? Bob recalls. ?I also stayed away from Internet marketing because I viewed it as too detail-oriented. I'm not a detail person. It seemed like the technical parts were beyond me.?

But when he turned 50, instead of buying himself a flashy sports car, Bob marked this milestone in a different way: he took his information marketing business online. That is why Bob is featured, along with other successful, self-employed entrepreneurs, in a new book, ?The Official Get Rich Guide to Information Marketing on the Internet? by Robert Skrob and Bob Regnerus. The book, out in September 2008, is the sequel to last year's ?The Official Get Rich Guide to Information Marketing.?

Luckily, Bob owned the rights to a series of columns he had previously written for Writer's Digest Magazine on how to make six figures as a freelance writer. He added several more articles and some other content he had created, gave it all to a graphic designer and ended up with his first online info-marketing product - an e-book called ?Write and Grow Rich.?

The title turned out to be very apt, for Bob's new Internet marketing venture raked in wads of cash. Then, he added another product, ?The Internet Marketing Retirement Program,? teaching other mid-lifers how to launch profitable online information marketing businesses.

Of course, no info-marketer worth his salt can forego a killer website to sell his or her products. On his site, Bly.com, Bob has landing pages or domain names reserved for about 50 products. After only a year in the business, he already has 25 products and within a few months expects to add many more. How?

?I am able to take my print books, to which I own the copyrights, make simple updates and convert them into e-books,? he explains. ?For example, I turned a 200-page book into three e-books, and the increase in income derived from the electronic version was dramatic.?

Listen to this: Bob has gone from working 12-hour days to working less than 27 minutes a week on his info-business, and he's already making $200,000 a year.

And he is not done yet. Having already netted 70 orders for his $100 product, Bob is planning to create even more. He also sends out a monthly newsletter, frequently emails to his list, and uses a free reports squeeze page on his website to build his list, cleverly using a variety of means to drive traffic to the squeeze page.

To maximize his chances of scoring a sale, Bob's website is visitor-friendly, including a well-designed order form. ?It prevents lost sales and turns casual visits into sales opportunities,? says Skrob, president of the Tallahassee, FL- based Information Marketing Association. ?It should ensure that customers know what they are getting and what they have to pay to get it.?

Another trust-building website feature, Skrob notes, is a secure order processing system. ?I've seen many beginning information marketers try to collect credit card numbers on

unsecured sites, and it just doesn't work,? he says. ?Technically savvy customers will notice if you're not using secure encryption, and many of your customers? security programs won't let them submit orders on unsecured sites, even if they want to.?

Yes, there are ways to ensure sales-friendly website features, Skrob says. ?If you're ready to take advantage of the unique opportunities the Internet provides to information marketers, this book tells you everything you need to know.?