Companies are constantly looking for great ideas to market their products. Pepsi is a perfect example of a company that aimed to market their product uniquely. To get this done, Pepsi enlisted the help of the popular fashion designer Nigo from Japan. The combination of the two could only lead to great things, from a marketing perspective. You were bound to have sales, better customer awareness and popularity for both products.

Nigo is a famous and in demand fashion designer from Japan. He is the creator of the popular Bathing Ape clothing line. Nigo’s use of limited edition clothes was a reason for his Bathing Apes popularity. It was a brilliant marketing idea for Pepsi to team up with Nigo as it allowed for an inspiring marketing campaign. With Nigo creating a set of limited edition Pepsi cans, it could only result in success for the two entities.Pepsi and Bathing Apes would benefit each other through this marketing plan. On one end Pepsi would be seen as cool and trendy. On the other hand BAPE would be exposed to a whole new audience due to the reach of the Pepsi product. With Pepsi following Nigo’s cue and releasing limited edition cans, it can only fuel the demand that people would have for the Pepsi product. The issuing of limited edition Pepsi will create demand and if the supply is right, the profits could be very healthy for Pepsi.

The combination of Nigo’s design and the Pepsi product could only result in one thing, sales. With the release of the limited edition Pepsi’s, designed by Nigo, there was sure to be an increase in sales in the short run. This also had an effect on BAPE sales too, as people who didn’t know about Bathing Apes before, were now exposed. This was a win win situation as a company’s main goal is to make a profit. This also helps them in the long run; sale wise as people could become attached to a brand, just because of the cross marketing. So Pepsi could receive customers who only drink their product because it was once associated with designer Nigo. The same could held for Bathing Apes as they receive customers who discovered their product through the limited edition Pepsi.

In closing the choice of Bathing Apes, Nigo and Pepsi to join forces was a brilliant idea. Their union created a marketing idea that would have a tremendous benefit on their product. The two would benefit from exposure to each demographic market that they controlled. The Pepsi and BAPE combination was the perfect match especially for a culture that loves the street design and soda pop. The two companies would also benefit from an increase in sales, as the demand for this product was so high, it would reverberate into the other segments of the companies market share.