The term "fashion" is frequently used in a positive sense, as a synonym for glamour, beauty and style. In this sense, fashions are a sort of communal art, through which a culture examines its notions of beauty and goodness.

A number of cities are recognized as global fashion centers and are recognized for their fashion weeks, where designers exhibit their new clothing collections to audiences. These cities are New York City, Milan, Paris, and London. Other cities, mainly Los Angeles, Rome, Miami, Hong Kong, S'o Paulo, Sydney, Madrid, Vienna, Dubai, and Tokyo are also becoming among those that are considered as fashion centers of the world.

Though Japan is very famous for it being the country famous for its technology and gadgets, is also entering the world of fashion. And among of the many fashionable clothes in Japan are the evisu clothing lines.

The evisu or evisu genes is a Japanese clothing company that specializes in producing premium denim wear through traditional, labor-intensive methods.

The evisu clothing line was founded in 1998 in Osaka, Japan by Hidehiko Yamane a Japanese clothes designer, and the man behind the popular clothing brand evisu clothing line. The evisu brand was originally called Evis which is the name of the Buddhist god of prosperity, but was eventually changed to what we all know today, the evisu.

Though the logo in the evisu clothing line looks like a distorted cloud, its not. It's actually a stylized seagull, and is still hand-painted onto some styles of jeans. The evisu clothing line makes extensive use of heavy, premium-quality selvedge denim, produced on 29-inch wide vintage looms.

And in addition to jeans, the evisu clothing line also makes some evisu t-shirts, evisu sweatshirts, evisu jackets, evisu shoes, and evisu accessories.

Like any other clothing famous clothing lines, also suffered its fair share of scandals. In March, 2006, the evisu clothing line and Yamane was reported to Tokyo District Public Prosecutor's Office along with another firm on suspicion of tax evasion. Yamane and the two firms stand accused of concealing more than 500 million yen of income as well as evading some 160 million yen in taxes over three years.

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