Advantage of using an online market place for carrying out business to commercial activities such as global sourcing or multinational purchasing is the reach which such an online market provides. This means that a person can have access to millions of potential customers via the cyber space which might give a big boost to the concerned enterprise in terms of global sourcing, multinational purchasing and the likes. However this approach of using online market tools might not be appropriate in all sorts of products and services which are offered to customers and certain things need personal contact but nevertheless the use of online market in global sourcing and multinational purchasing cannot be undermined. Using online market for business processes such as global sourcing, multinational purchasing and even more importantly advertising relates to the cost factor of such operations.

Advertising is the life blood of any organization and helps to increase sales whether in the form of global sourcing, multinational purchasing etc. but whatever the case online market depends heavily on lot of advertisement at economical rates. Advertising campaign to increase global sourcing and multinational purchasing, in the traditional manner which requires lot of investment but the same process can be carried out in the online market scenario using very less investment. There exist several methods of doing it such as pop up ads and banners or simple links to another website and some of these are less expensive than others so any person in the online market can choose whichever form of online advertisement which would give a boost to activities like global sourcing and multinational purchasing.

Disadvantages of online market which get highlighted in some deals of wholesale multinational purchasing and global sourcing with the region is the concern for quality of goods produced or procured under the deals of wholesale multinational purchasing or global sourcing. It is obvious since the long geographical distances involved in wholesale multinational purchasing and global sourcing do leave room for chance in the quality control aspect of the deal. The concerned party has to forego direct supervision in case of wholesale multinational purchasing and global sourcing which might be carried out in totally different part of the world. But this does not mean to say that carrying out wholesale multinational purchasing or global sourcing always leads to deterioration in quality; rather most of the time it is the reverse since the company undertaking to fulfil the order placed under wholesale multinational purchasing or global sourcing deal, would like to give its best shot and not compromise in quality at all.