Color touches us on a very deep intuitive level. Whether you realize it or not, colors speak very loud to our subconscious and have a positive or negative reaction within 90 seconds.

Color psychology is a complex field of study and goes deep into the meaning of combining colors for a particular desired effect. The field of industrial psychology has a sub-field that studies only the psychology of color. It is no accident that Campbell's soup has used the same colors on their labels for years and years.

The colors you select for a room will impact you on a very deep level every time you spend time in that room so consciously choosing the colors for your home design with this in mind is very important.

Color associations also affect us physiologically.

You may have heard the term chromatherapy, which is a type of therapy that uses color for healing purposes. chromatherapy is sometimes referred to as light therapy or colorology and is still used today as a holistic or alternative treatment as well as one of the newest trends featured in bathtubs and shower systems.

One of the reasons color affects us on a subconscious, intuitive and physiological level is tied to our energy centers or chakra system. Chakra is a Sanskrit word used by the Hindus. It literally means wheel of light.

Chakras are major energy centers located in the body that govern physical body systems, emotional qualities and areas of consciousness.

They are also associated with specific colors so the use of a specific color in a room's color scheme will stimulate the chakra and the physical body systems, emotional qualities and areas of consciousness governed by that particular chakra or a combination of chakras if you're using blended colors.

Individuals also associate particular colors with particular things in their lives. Colors have different meanings for adults and children. The purity of color reflects the purity of its symbolic meaning. Being aware of these colors and how they affect our perception and the responses they evoke inside of us is important.

Primary colors for example, red, yellow and blue, appeal to primary emotions. Young children respond to primary emotions. They unconsciously reject mixed or impure colors because these shades mean nothing to them. This is why Fisher Price marketing colors are primary colors...they know their target audience and understand the secret psychology of color.

Different cultures also have different attitudes and preferences in the attribution of qualities of color. Eastern and western cultures assign different meanings to color.

Choosing a color scheme for the room you're remodeling should take into consideration the people who will most frequently be in the room and what energy or feelings you may want to evoke or create in that atmosphere.