One of the most significant elements in every marketing campaign is your print poster print. And the best way to get high visibility is to have full color posters for your promotional print materials. In order for your posters to stand out, you need to have not just one or two, or even three color printing, but full color printing.

When you are designing your posters and picking out the colors to use for your full color poster printing project, the first question you need to ask yourself is this: what colors should I choose that would be the right ones for my business image and identity? Most often than not, your color choices would set the mood and affect the way your prospective readers look at your poster printing pieces. And often, your target readers have varying ways of reacting to a particular color. While others may be acceptable with certain shades; others may have a more disagreeable reaction on the same color used.

Here are some of the colors most often used in poster printing, and their corresponding meanings and effect to readers:

Red - This color is considered as the hottest of all colors (literally and figuratively). It represents fire and passion. Red generally suggests everything that is to the extreme: velocity and speed, excitement and blood, aggression and competition, and the most common, fire and heat. Hence, red can often create the feeling of annoyance, excitement and unfortunately, distress. So your application of this color will determine the intensity of the emotions on your readers.

Blue – This is often the most utilized color when it comes to corporate looks and image. It transmits a feeling of peace and security, fidelity and loyalty, harmony, confidence and trust. They often impress on the image of warmth and positive aura. In addition, this shade is the most abundant in the color palette.

Yellow – When your poster printing needs to communicate a bright and cheery disposition, then yellow is the right color to use. This is the color that vibrates and exudes happiness, optimism, and imagination- a definite stand out for background or even as your dominant shade.

Green – Green is the color of money, hence, it conveys generosity and often the most logical choice for the financial elements of the business. And in many cultures, it frequently represents life and fertility. More than generosity and kindness, green also suggests a feeling of growth, development, humility, neutrality and wisdom.

Orange – A color that suggests luxury and anything exotic, orange expresses enthusiasm, vibrancy and expansion. This color may just be the shade to captivate the perfect attention you need for your poster printing pieces.

These are the basic colors that you might want to try for your next full color poster printing project. Mix them; match them; even play with them, and find the perfect colors that would be suitable for your business.