Putting your company logo on a promotional mug is a great way to help expand your corporate presence among the office place. Nearly all employees use coffee mugs inside the office place, many have them at their desks, and others use them during their breaks while in the break room. In fact few things are more closely associated with office culture then the lowly coffee mug. So issuing promotional mugs decorated with the company logo as a means to help build corporate culture is a fantastic idea.
Often times managements tends to over think how to go about creating a corporate culture, they will invest time in employee workshops and retreats but miss the small stuff that really helps to solidify the corporate image and make a difference. The devil, as they say, is in the details; and promotional coffee mugs with a corporate logo are just one of those details.
In fact these promotional mugs that are branded with the corporate logo do not even need to be fancy, in fact they can be quite plain literally just acting as a canvas on which your logo is painted. The promotional mugs do not only have to be plain however they can be as artistic and fancy as you want them to be, though understand that the more intricate and creative your design, the higher the associated price tag.
Putting your company logo on promotional mugs that are to be given away is also a good idea. Promotional mugs make great stocking stuffers, the type of item that is cheap enough to give away, yet useful enough that people will want to keep. If your company hosts tours of its campus you may wish to consider giving away promotional mugs as part of the tour.
Not only will people have a keepsake of their tour they will also have a promotional mug that is decorated with your company logo ensuring that they will remember their experience and your company for a long time to come. Company tours are a fantastic way to in a sense get free publicity, however they are often times long since forgotten after the person has left the tour; so giving them a keepsake in the form of a promotional mug with your company logo is a great way to keep the memory alive in their heads.
Unlike other corporate swag a promotional mug with your company logo has a longevity not associated with other promotional items. Unlike things such as calendars, which will only last a year, pens, which will only last until the ink dries up or it is lost, or other assorted disposable paraphernalia a promotional mug with the company logo will last for as long as the person is interested in drinking hot beverages.
Depending on the material use promotional mugs can be nearly indestructible and very difficult to damage. In fact the only real threat to your promotional mugs is a customer dropping it, or losing it; and when you look at it logically both of these are rather unlikely to happen thus placing the promotional mug in one of the top tiers of useful promotional items.