The reality is, Google is the dominating search engine and it didn’t beat Yahoo for nothing. Google was the first to implement a conversion ratio together with click price in order to rank pay per click websites.
Every time you search on Google, ads appear on the right side of the page. Every time you click an ad like this, you are making Google money – and sometimes 1 click can make Google up to $5.
These are advertisers that have posted their advertisements for a per-click fee. Yahoo and many other search engines have this also – but in the traditional search engines, what made your advertisement be first on the page was your click price that you set.
So if Joe is advertising on a keyword for $2, but I advertise on the same keyword for $3, I’ll be ranked higher than Joe.
The problem here, that Google fixed, is that people might prefer Joe’s product to mine. So Google implemented a new way of ranking – mixing CTR and price per click. CTR is your click ratio – for example in 50 impressions, I get 5 clicks, which results in a 10% ratio. However if Joe gets 50 impressions with 10 clicks, he will have a 20% ratio.
A higher ratio means that the advertiser has given to the demand – if people click on the ad, it’s because that’s what they are looking for. Google has been trying to be the best at what they do, and they have done it.
So now, even if Joe is paying a dollar less than me, he will probably be ranked higher than me because he has a higher conversion.
This is only one way how Google tries to provide it’s users with quality content – and there are many more.
I’m sure that using Google is probably giving you quality results over the other search engines, and this is because of their effort in being good at what they do.
Google has started diversifying in their services – they now have Blogger and so many more services. Some people think that diversifying isn’t the way to go – that you should rather keep a constant effort in your service, in this case, providing quality results to users.
Google has swept the planet quickly and quietly – and now it is the #1 search engine, probably worldwide.
If so many people use Google to find information, just imagine how much power this company has. They can literally filter out information before it comes to you by choosing only certain websites to display.
