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Php Read Web Page

Ed Reuben

Web pages with readable text will generate more sales than fancy pages that

are hard to read. Follow these design tips and not only will your web pages be

easier to read, but you'll keep potential buyers at your site and position

yourself to increase sales.

Keep Pages Short -- Especially Your Home Page

• Put important content at the top of your pages so it's visible on the

screen. Users may not scroll through lengthy pages.

• In general, limit the length of a web page to two screens.

• Split up long pages into several pages.

Layout

• Use left aligned text rather than justified text.

• Write short paragraphs (4-5 lines).

• Indent the beginning of each paragraph in

sales letters.

• Limit the width of your web pages to fit your visitors' monitors. Your

visitors don't want to scroll left to right to see your content.

• Keep the look, layout, navigation, typefaces, and colors consistent on all

pages.

Break up Copy

• Break up long text with white space, color, columns, lines, and

graphics.

• Break up copy into easy-to-read sections

• Use subheadings and bulleted lists to highlight benefits.

Colors

• Use color sparingly. Too much color can be distracting.

• Select a background color that contrasts with the text color to make your

content stand out.

• Avoid blue backgrounds when using blue links (the standard link color).

• Avoid dark backgrounds. Dark text on a light background is easy to read.

• Avoid text on multi-colored background images. Such background images will

decrease the readability of your text.

• Use web-friendly colors. Colors that look bright on your monitor may appear

dark on someone else's and make your message unreadable.

Typography

• Limit the use of small type, reverse type (white text on dark background),

and italics.

• Avoid using UPPER CASE in your body copy.

• Limit the number of fonts in a web site to a maximum of three (preferably

only two).

• Use a type size that is geared to your target audience. For instance, use

larger type for older readers.

• Emphasize important words, headlines, and sentences by using color, bold,

and different text sizes. But do so sparingly. Too much bold or color reduces

the impact.

• Avoid underlining. Readers might think your underlined words or sentences

are links.

• Use standard fonts such as Arial, Verdana, and Times New Roman. If you're

using fonts your viewers don't have on their computers, their browsers will

substitute those fonts and your web pages will look different on their computers

than you intended them to look.

• Avoid special characters like curly quotes, curly apostrophes, n-dashes,

and m-dashes. These characters may convert into bogus characters on web sites.

• Use fonts that are appropriate for your subject matter and your audience.

Images and Graphics

• Use images and

graphics that support your sales message.

• Keep animation, blinking text, and scrolling text to a minimum. They

distract the reader from focusing on your text.

Check Your Pages

Web pages may look different on your visitors' computers, depending on their

computer, monitor, browser, and fonts. What may look great with one browser may

look unprofessional with another. View your web pages with different browsers,

computers, platforms (PC and Mac), screen resolutions, and settings. Statistics

indicate that visitors use a wide variety of browsers and platforms.

Keep visitors, prospects, and buyers at your site with easy-to-read,

interesting content. An easy-to-read, professional web site can maximize your

sales. Apply these techniques now.

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