I love reading National Geographic to see the amazing photographs of far off places I will probably never visit. I consistently play the lotto, but one has to be realistic. Regardless, the photographs are works of art and I often find myself wishing I could go to the location in the photograph. This is true even though I had no knowledge of the place until I saw the photograph and probably would have blanched had anyone suggested such a trip. This is the power of a good photograph.
Photographs of properties in marketing materials should inspire the same type of response from homebuyers. Make no mistake about it, your photographs represent the first impression, known a curb appeal, the buyer will have of your property. Given this fact, it is vital that your photographs present the best aspects of your property. Simply walking out to the curb and firing off a couple snapshots is a mistake of the highest order. Don't do it!
At this point, you should consider using a professional photographer. They understand issues such as lighting, bordering, spacing and angles. Trust me, they are worth every penny.
Assuming you are going to shoot the pictures yourself, consider the following tips:
1. Lighting is critical. First, make sure there is enough light to detail what you are shooting. On the other hand, try to avoid situations where the entire picture is to bright. Strategic shadows in a corner can add definition and the impression of uniqueness.
2. If you have a view, make sure to take a picture of it. If the view can be seen from inside the home, make sure the photograph shows as much by taking it from the interior. You want the photograph to contain some evidence that the view can be seen from inside.
3. When it comes to the front of your home, don't take a flat picture. A flat picture is when you shoot the home dead on. Stand off to one side or the other to give it some definition.
4. On interior shoots, add props to the room such as flowers. Make sure drapes and so on are positioned in an attractive manner. Hide all cords. Really hide all pets!
5. Experiment with angles. Taking pictures of your home is not a task to be done as quickly as possible. Take as many photographs as possible and then pick out the best. This is what professional photographers do.
Taking photographs of your property is hardly a difficult task. That being said, if you put a bit of thought and effort into it, you can make your listing stand out from the others on the market.
