One way to get exposure for your products or services is to have your own website, and then drive as much traffic as you can to this website. An effective way of promoting your website is by marketing with an auto responder.

Create an opt-in list with your own newsletter where you send out useful marketing tips and techniques periodically to your subscribers, once or twice a week. And at the same time you will market your own affiliate products or services. Researches have shown that it takes a minimum of seven emails to a person, before the person responds to an offer. Your email campaign should be at least seven emails, preferably more.

A good way is to write a special e-Course, which can be sent out by auto responder, and special reports that are in PDF-format. Do not send out just anything, what you send to your list must be of high quality. It must be useful information, and it must provide a solution to a problem. You will gain respect from your readers, and become an authority in your niche. When your subscribers trust you, you will see sales coming in.

Write the e-Course or report “all-in-a-go”, and chop it into lessons that you send out with the auto responder. Your readers will get the solution to their problems, and you will get several opportunities to market your products or services. It´s a win-win situation.

Make the reading as easy as possible for the subscriber by keeping the text to 60 characters per line. If there are more than 60 characters per line, it will be hard to read, and the reader might get frustrated. The e-Course or report does not have to be very long. It just needs to be long enough to give good information, and be a “teaser” for your affiliate products.

The service or affiliate product will be the solution to the problem. Also, avoid giving too many choices. Links to two good websites will be enough. E-courses provide an excellent advertisement opportunity if they are used correctly. Your job will be to find a good balance between providing enough valuable information and the advertisements for your affiliate product.You will also be providing your readers with the learning materials they need to be successful.

How to get a good opt-in list?

You have probably heard that the money is in the list, and that´s very true. You must have a list to be able to earn really big money online. There are several ways of getting a responsive list, and here is one way that is free, and that is really effective. You can also buy leads from different companies, but use only a company with good reputation. There is always the risk of getting accused of spamming.Therefore, you should only use so called opt-in leads in your marketing. Opt-in means simply that the prospect has opted to receive email from you.

Create a lead capture page, to capture the visitors e-mail address and name. Advertise in traffic exchanges and in other free places that accept advertising online, put a link to your opt-in page in your email signature, and people will see it when you post in marketing forums.There are many other ways you can market your opt-in site. For information on how to create a good opt-in page, the best thing to do is to visit your favorite search engine, and search for opt-in pages.