Reusable shopping bags have become the norm these days, as people become more concerned with their use of plastic bags and its effects on the environment.

Why use promotional reusable shopping bags with your logo to promote your brand? Here are five reasons:

- Promotional bags are useful. In an advertising study, researchers found out that more than 80 percent of giveaways were kept because they were deemed useful. Similarly, you brand will merit longer exposure with shopping bags for daily use. In fact, respondents of the study said they used their bags nine times per month on the average.

- Shopping bags offer your logo a large imprint area. In a large imprint, your brand is easily seen. Choose a white background for your dark-colored logo to ensure that it stands out.

- Reusable shopping bags are environment-friendly. With the threat of global warming and of depleting resources, it has become more imminent that we take care of what we have and find ways to recycle non-biodegradable waste such as plastic bags. Canvas and nonwoven custom bags are eco-friendly because they can be used again and again for a long period, unlike plastic bags that do not decompose and stick around in landfills. Encourage customers to be more conscious of their habits by imprinting shopping bags with your logo. Not only does this help put your brand forward, you are also doing a good turn to the environment.

- They make great keepsakes. Instead of plastic and paper bags that easily disintegrate, canvas shopping bags are more sturdy and make great giveaways. You can use them as a tool for increasing sales by offering a rebate when customers shop with their canvas bags.

- Their quality is topnotch. Unlike plastic bags that break with frequent use, canvas and nonwoven bags are more sturdy. Because these items last longer, you can be sure that when you imprint these shopping bags with your logo, it merits longer exposure.

- They're lightweight and portable, which means people can roll them up and bring them everywhere, which naturally gives your logo more exposure. Whether to a beach, to work, on an errand, a picnic, or to the gym, your imprinted logo works double time.