Just because diamonds have always been considered “a girl’s best friend" doesn’t mean that men don’t enjoy the sparkle of gold jewelry, with or without a diamond. In fact, more and more men of today are indulging in some of the finer accessories in life, such as 14K yellow gold money clips, cufflinks, and even a bracelet or two.

The truth of the matter is that jewelry has been worn by men for centuries, both in the higher, elite classes as well as the middle class; distinctive items of intrinsic value have been handed down from generation to generation. It’s much easier to get exactly what you’re looking for today, as the Internet has made shopping for just about anything easier, bringing the tiny shops and larger, specialty stores directly into your home. All you need to know is what to look for when searching for your ideal online retailer of quality men’s jewelry.

First things first, you need to decide on a budget that you can live with, and you need to stick to it. It’s very easy to fall in love with a pricier piece, but it just won’t be worth it in the long run, if you can’t afford it.

Next, will it be white gold, yellow gold, sterling silver, or something else like titanium or platinum? If you’re going for the gold, you have the karat weight to consider. 10K is the hardest of the golden metals, but also the lowest quality (and price). 24K is the softest and most expensive. 14K and 18K are median options that offer a blend of a reasonable price with higher quality. Two-toned gold is a choice offered in just about every type of men’s jewelry, including watches and chains/necklaces. Tri-colored gold refers to any piece of jewelry with white, yellow and rose-colored (has a slightly pinkish hue) gold.

Third on our list is to pick a general category or two (like, for example, money clips and cufflinks). While cufflinks might be your first choice, you just may find a stunning money clip for significantly less than your first choice in cufflinks, or visa-versa. Keeping your mind open a bit to new and exciting possibilities is one of the best ways to find unique men’s jewelry items.

After you’ve decided on the above, you need to find the right online shop to fill your order. Be sure that you’re dealing with a secure website for starters, preferably with a “fraud clause" or something similar to protect against hackers and such. Look for a guarantee to make you feel warm and safe. A good return policy is crucial, because you just never know, and a price guarantee of some sort to alleviate the worry of finding an identical item in a week or two at a significantly lower price.