More and more people turn to the Internet for shopping, from flat screen TV's and children's clothing to men's wedding bands, consumers are finding online shopping to be more affordable, more convenient and more entertaining. With all the benefits associated with online shopping, there are a few drawbacks. From misrepresentation, to out of stock delays, retailers can create some of these problems, but what happens when the onus is on you? Size is the heavyweight champion in e-commerce returns and exchanges and is completely on the shoulder of the consumer. Determining the right size for

your purchase can be a mystery, but it doesn't have to be.

With clothing and appliances determining size is relatively simple, it just requires a little homework on your part. But what about products where the sizing structure is of a different scale, like jewelry and wedding rings for example?

It? not as simple to measure your neckline or wrap a tape measure around your finger and equate what ring size is correct. Many jewelry consumers love the quality and convenience of purchasing jewelry online, but selecting the right size can be as worrisome as popping the question or planning the wedding. According to Ron Yates, founder of Titanium-Jewelry.com, a leading online retailer of titanium rings and unique titanium jewelry for men and women, ?approximately 80% of all size exchanges for men's wedding bands and men's rings are ? size to 1 full size smaller than the original order.?

Many online retailers view exchanges and returns as a marketing strategy to gain consumer confidence. Touting offers such as free two-way shipping and worry-free exchanges. Compared to brick and mortar stores, the incentives are definitely appealing. But regardless of online or offline, many retailers lack the customer service initiative, failing to anticipate legitimate reasons for exchanges, not accepting returns or charging restocking fees or return shipping charges. Either way, it can be a hassle. While the incentives and promotions can be a comforting enough to buy, wouldn't you rather just know that you're buying the right size in the first place? Who wants to hassle with shipping back and forth regardless of the cost?

The first step in finding your online shopping bliss is to ensure you are dealing with a reputable retailer providing quality products. The second step is, knowing your numbers. Titanium-Jewelry.com, mentioned earlier in this article as a leading retailer of titanium rings, tungsten rings, men's wedding bands and unique titanium jewelry, offers consumers a solution to the unknown or wrong size woes associated with buying rings. By offering their Free Ring Sizer Kit solution, Titanium-Jewelry.com helps consumers avoid sizing mistakes, minimizing the frustration and difficulties associated with first time and returning ring buyers. Now that's an incentive if I ever saw one.

Providing customers the tools to accurately identify the right ring is not only business savvy, it is consumer friendly. After all, information is the key to success. Many people feel controlling the source ensures success, however true leaders know that empowerment leads to success, and that's true for anything be it Fortune 500 companies or an online retailer of titanium rings. For their forward thinking as well as the quality products and service they provide, I routinely recommend Titanium-Jewelry.com to clients looking for jewelry. Highly regarded among their customers and industry members, Titanium-Jewelry.com is known for quality titanium jewelry and above and beyond customer service. In addition to the Free Ring Sizer Kit(http://www.titanium-jewelry.com/signup-ringsizer.html), they also have their Ring for Life Program(http://www.titanium-jewelry.com/guaranteed.html) which guarantees a lifetime of properly fitting titanium rings and tungsten rings.