Achieving a higher ranking on Google and other search engines is themain goal of many website owners. The important point to keep in mind though isthat you first need to optimise your website for site visitors, and thenoptimise it for the search engine.
Actually, when doing your SEO or if an SEO company is doing ouroptimisation, both can be done at the same time as usually optimising a websiteto improve usability will help your website achieve better ranking.
Many people wonder though if SEO and usability can be done together andare compatible.
First of all there is the keyword research. Doing keyword research doesnot only help for pay per click management. If done before the site is built,it will tell you which keywords are being searched the most, thus enabling tooptimise your content around those words or phrases. By doing that, you willalso, as some people say, speak the same language as your visitors.
Speaking of content, it is important to have between two hundred andaround four hundred words minimum per page. The first reason is that searchengines like Google could find it hard to work out the point of a page that isless than 200 words. The second reason being that the more information you?vegot on your page the longer people will stay on it. But do not cram the pagewith thousands of words though. That is surely one of the first thing an SEOcompany will tell you here.
Quality content is very important. And by providing unique content toyour website regularly other websites will even want to like to your site. Thisis form of link building is called link baiting and can drive a lot of trafficto your site.
Another point is actually the time taken for a page to come up. Whetherit is for the search engine or a human visitor, the time it takes for a page tobe displayed should be as short as possible and we tend to say that a pageshould not really be more than one hundred kb.
Those are only few points that will hugely improve your website, and thereare many more. It is best to go to an SEO company or at least to get them asconsultant to tell you what to do to get your website higher in the searchengines.
