Online dating agency is one of the rare Internet businesses that really bring in money and has taken the lead as far as content business goes. While other internet or online business has been sputtering over the years, the online dating agency sites are making a killing. The phenomenal growth of this online dating agency industry is attributed to the popularity of the internet and the continuous quests for companionship and love. Online dating agency addresses an essential need. And the fact that it is so easily accessible makes it even more attractive. Hence, the reason for its popularity. There are hundreds of online dating agency and relationship-oriented websites which are complimentary businesses supporting the new online dating agency marketplace while simultaneously generating thousands of dollars profit.

Competitors are constantly finding new and innovative ways to continue to look for the one factor that distinguishes them from the others in the crowded market, while at the same time convincing users that their services are worth paying for. But although an estimated 40 million people in the US access online dating agency sites each month, only a fraction of those actually pay for it. Most online dating agency sites offer both free and paid services.

These companies are finding that, despite conventional thinking, single men and women are now willing to pay to be part of an online community that helps them find a mate while screening out the predators. Revenues for all these online dating agency sites usually come from advertising in the first stage and membership fees in a later stage. Costs involved are mainly in the marketing aspect (up to 50%) - in order to grab the market share - as well as HR & IT.

Online dating agency is increasing not only in the area of consumer usage, but also in terms of the industry's progression toward providing both online interaction and the business models to support online communities. The online portion of the online dating agency industry in the US makes up a third of the total revenues. In November, Florida-based Market Data Research stated that the online dating agency industry in the US was worth $917 million.

With over 700 online dating agency sites in the United States alone and new sites cropping up weekly, it can be difficult to choose the right site for you. The vast choices available can overwhelm even the most proactive dater. While the average site might cost $200 or less annually, you still want to make an informed decision. Therefore you should choose wisely and look for signs that you are about to join a quality online dating site.