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Social Media In Marketing
Mercedes Aspland
You might have realised by now there are literally hundreds of social bookmarking and social networking websites out there. However some are not used that much and so you can forget about them. Below is our list of the top social media sites and some ways in which you can use them:
1. Delicious
This is a great social bookmarking site. It is really easy to bookmark sites and then to find your bookmarked sites later as it fully integrates with your browser. You will also find that Google will take into account the links that your site has from Delicious and the more you have the better. However it is not so easy to make friends with people on Delicious unless you know them and so is not easy to push your content out to other people.
2. Digg
This is a very popular social bookmarking site and one that a lot of people will use. However posting things to Digg can be time consuming and so if you are going to use it often you might find it frustrating. On the other hand Google will consider links from Digg as very important and this will help to increase your rankings. If you are going to use Digg you should try to interact with the community and gather followers to do this you will need to post useful content on a regular basis and comment on the content from others.
3. Facebook
You are probably aware that in the UK this is by far the most popular social networking website. If used properly you can use it to promote your business and network with a lot of people on the internet. However you should be aware that it will take time to build up people within your network and will need you to spend some time on it every day. If done properly you can use it to drive people to your website and increase your sales.
4. Twitter
This is becoming more and more popular and has seen a massive increase in use recently. This is very easy to use but should be used often to get the maximum benefit. You can use it to place comments and post websites that you are visiting. You should get involved by following other people and then you will meet others and gain followers. This is also a great site to use for existing customers in order to promote new products and give news about your company.
5. Stumbleupon
This is another very popular social bookmarking website. I have found some problems with usability but it can be very helpful. If used properly you can find that you can drive a lot of people to your website. However a lot of people will use Stumble for fun and so the type of traffic you get may not be the best for generating sales.
The above are just our top 5 social media sites and there are a lot more out there. You should take a look at some of them and find the ones that work the best for you as it is not possible to use all of them. However dedicated use of your chosen site can really help to promote your website and your business.
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