Social media marketing (web 2.0 marketing) is the process of promoting your site or business through social media channels like digg, stumbleupon, blogging and it is a powerful strategy that will get you links, attention and massive amounts of traffic. In current time it's the most effective tool to generate traffic.

Web 2.0 marketing is the only low-cost promotional method by which you can reach to large numbers of visitors, many of them will come back time to time on website.

If you are selling products/services or just publishing content for ad revenue, social media marketing is a potent method that will make your site profitable over time.

Those who ignore the efficacy of social media usually fall into three categories; the ones who don't know much or anything about social media, the ones who are interested but don't know how to use it and those who don't believe in the value that a social media strategy can bring to any site or business.

So the over all Social media is the perfect tool which contains all elements that provide traffic, popularity and etc.

If you talk about alternative of Social Media Optimization then it must be equally match with all social media elements. Alternative must have the elements to drive visitors on site, web popularity affection and etc.

The nearest competitor of Web 2.0 Marketing is SEO Search Engine Optimization. SEO has the capability to drive the traffic thru search engines and other websites like web directory. By using SEO you can popularize you site web arena effectively

But the SMO Services can do, no other has the capability to do the same job as Web 2.0 marketing.