The public relations programme developed by the university had to include specifics such as the quality of their internships, how much professional involvement, academic researches were carried out, publications produced and much more besides. The university stands to gain much from having such a comprehensive public relations campaign as an effective way of encouraging students from across the states and other countries to join the university.

The public relations factuality is recognised for its achievements in a very positive way, like other businesses, universities need to generate as much public interest via their PR campaigns in order to maintain their efficiency and remain financially buoyant. The recession in the States is as hard hitting as it is in the UK, with all businesses looking at cost effective, plausible and viable ways to maintain a high public profile. Awards such as these are providing encouragement and recognition in the field of public relations and marketing.

The work carried out by the interns is also thought to give them skills which will be extremely beneficial when they are looking for future employment.

Recent studies of education communicators has revealed that in order to procure marketing communications professionals email was the most favoured choice. Email which contain the right message, along with a strong network of contacts was seen to be most favoured. Other new technologies which are used were also seen as a favourable way to maintain communications with stakeholders.

In the UK education PR companies have embraced the government's long term work force regeneration schemes and White Papers on bringing the UK work force up to Europeans standards by embracing life long learning, FE and HE. These government initiatives have been in place for many years now, however, with the crisis in the British economy and more and more people facing or being made redundant, FE, training and learning new skills has become and will continue to become an essential part of many people's lives in order for them to find alternative employment.

Using social media in education PR campaigns can be viewed as an effective way for FE and training organisations to compete for public attention by providing much needed publicity as to what is being offered.

The historic battle between independent training companies and FE institutions vying for government funded education schemes to be awarded to them continues to take place. Government education schemes such as Modern Apprenticeships are currently being run as prime time TV ads in order to boost public morale and encourage people into employment whilst they learn. Although Modern Apprenticeships have been in place in the UK for many years, new PR campaigns are bringing them to back to employer's and potential employee's attention in an effective and timely manner.

The Learning Skill Council is also running TV advertisements encouraging people to learn new trades and skills rather than joining the ever growing unemployment figures. These public relations strategies are just part of the many initiatives the government are using to help people in all walks of life acclimatise and adapt to change.

Education PR companies are at the forefront of helping education establishments generate public interest by using both traditional and new public relations and marketing methods.