Capture the world with the Sony Ericsson K550i. This year, the company successfully launched, the K550i, a Cyber shot camera phone in the global mobile phone market. All the K series phones from Sony Ericsson are camera phones and the company has given more emphasis on the camera quality. To compete with other leading mobile manufactures, the launch of the Sony Ericsson K550i is really a tough challenge. Boasting a 2.0 mega-pixel camera with auto-focus, LED photo light and Cyber-shot technology – its one of the best camera phones in the Sony Ericsson's K series family.

Packed in a slim mobile casing (with only 14.1 mm thin), its a very slim and lightweight (weighing only 85g) camera phone. Slide open the protective kens cover and take pictures -- share those incredible moments with friends via MMS and email. You can also share pictures via online blogging. The Sony Ericsson K550i comes with a large and bright 262k colour screen that provides an intuitive platform for watching videos, pictures and phone menus. The device also comes with video recorder and video player – allowing users to record and capture video footage on the go.

Additionally, the phone is packed with entertainment features including a media player, FM radio RDS, MP3 ringtones and Java games – play your preferred songs or tune in to your favourite FM radio station for all time hit music. Sharing files from other compatible devices is also easy with the Sony Ericsson K550i. Using Bluetooth and USB data connectivity features, you can transfer files swiftly from your PC or Laptop. What's more, the device also allows you to browse mobile Internet through NetFront Web browser. And with RSS feeds, keep you updated with latest news and information. Supported with external Memory Stick Micro – add more spice in your mobile phone and keep shooting on the go.