Cyber Shot is one of the world's most recognized brands. Its popularity reached new heights when Sony Ericsson came up with Cyber Shot version of camera phones. Most recently, the company has launched the new Sony Ericsson K550i – a mid range camera phone with all advanced features seen in a Cyber Shot product. Integrated camera apart, the Sony Ericsson K550i has enough features to entice even the most critical.

The handset is of simple mono-block form available in Jet Black and Pearl White casing. Extremely lightweight at 85 grams and equally thin, the Sony Ericsson K550i is comfortable to carry in any pocket. The handset is fitted with a 1.9 inch, 262k coloured TFD screen that produces the sharpest of image in true to life colours across 176x220 pixels and acts as a perfect viewfinder for the integrated camera.

The Sony Ericsson K550i is endowed with a 2.0 megapixel camera with all possible aids that goes on to make a great picture. The Cyber Shot model boasts of digital zoom, integrated flash, autofocus, video recording skills and many advanced options like a full fledged Adobe Photoshop Album. Sharing images are no longer confined to MMS or emails. The Sony Ericsson K550i is made 'Picture Blogging Ready' which means you can start blogging with images directly from it instead of uploading them from your computer.

The quad band mobile phone is ideal for a globetrotter. Apart from seamless voice connectivity, the Sony Ericsson K550i is a master of mobile internet by virtue of its built in GPRS and EDGE technology. You can exchange files with compatible devices locally via Bluetooth, Infrared and USB. Its 64 Mb of internal memory with external memory card support is good enough to carry all that you want – including a collection of your favourite tracks and videos that you can play on the built in media player.