“It is important to remember that the vast majority of mobile phone users simply want a reliable, well designed phone for voice calls and text," says Jan Wäreby, Corporate Executive Vice President, Head of Sales and Marketing, Sony Ericsson. “This is an important market for Sony Ericsson and our operator customers and we expect good demand for J100 globally, particularly in emerging markets."

Sony Ericsson is known worldwide for its intuitive coupling of form and function to produce stylish phones with great performance and the J100 is no exception. Several features set it apart from its peers. For example it is the smallest phone in the whole Sony Ericsson range and its 65K colour display is outstanding for a phone in this segment.

All key functions can be reached with just one click and the navigation key with its icon markings makes for instant recognition of the various functions. Simply press ‘Up’ to set the sound, ‘Right’ to set the alarm, ‘Down’ to access the phonebook, ‘Left’ to start writing a message and ‘Centre’ to access the menu.

The core voice calls and text functions are supplemented by useful extras including alarm clock, calculator and calendar. Available accessories are the Car Holder HCH-60 and Portable Handsfree HPB-60 which when combined with J100 make for an affordable, all-round communications solution.