With the advent of LCD TV's, an argument has raged over which offers the better picture quality, the older but still impressive plasma screens, or the newer LCD models. There are pros and cons to both arguments, yet one manufacturer has made its thoughts clear: by producing their TV's purely with the LCD technology, Sharp state their case on the future of TV's.

Whereas plasma TV's can offer excellent HD quality resolution, Sharp believe that only LCD TV's can offer the highest picture quality to immerse yourself in. This is compounded by their astounding 6.2 million sub pixels on display on their HD LCD TV's (compared to around 2 million pixels that are the maximum on most plasma TV's).

LCD TV's are far more energy efficient as well, with an average saving of up to 30% less than a plasma TV. With the amount of use that a Sharp LCD TV will probably get, so engrossed you'll be by its performance, it won't only save you money, but you can feel satisfied that you are doing your bit for the environment as well.

Another reason Sharp have firmly placed their allegiance to the LCD market is the reliability factor they believe this technology has over the plasma generation. Whereas the brightness of a plasma screen can start to fade and lose its definition after anywhere between 30,000 to 60,000 hours of viewing time, LCD's offer a minimum 60,000 hours and beyond. Which, even though the cost of sets are coming down all the time, is a relief for those who a TV set purchase is a once in a blue moon occurrence.

Plasma screens also have a tendency to suffer from 'burn in', which basically means that should you the same image on screen for a given length of time, it will leave a superimposed version of itself on the screen. With LCD TV's, Sharp argue this is not a problem, due to the technology used in their construction. Considering one of the main reasons for buying an HD product is to use with the latest video game systems, which are frequently paused or have more static screens than a movie, this feature is a godsend.

One of the major advantages that Sharp argues LCD TV's have over plasma, however, is in the size and weight factor. Since LCD sets use crystal displays as their method of performance, they weigh considerably less than a plasma set of equivalent screen size. Therefore, should you wish to mount it on your wall (which is becoming a highly popular, not to mention elegant, alternative to free standing sets in a corner of the room), you can easily carry this out yourself. For more advice on wall mounting your Sharp TV, go to: . Since plasmas are heavier, you would need a qualified installer to arrange this for you – hardly the stress free existence you wish to enjoy with your new piece of technology.