Where does everyone take their information from? From the web of course, but not everything you read or hear from other webmasters or website owners is true. The Internet is rich in content, but people sometimes misinterpret what they find out and advise others when they are not entitled to do that. This is exactly what happens to a lot of people interested in web development who can have misconceptions about several aspects related to Google page rank. Here is the truth:

When you check page rank, don't take the word of the Google toolbar which shows only whole numbers. Your Google page rank is not necessarily 0, 1, 2,..., 10. It can be slightly higher or lower. Also, you shouldn't just be satisfied with what the toolbar shows. There is another type of Google page rank as well, the actual one which ranges between 0.15 to billions.

If you designed a search engine which is supposed to be the best on the web, would you make it easy to trick by seo experts? Probably not and they didn't make this mistake either. To overcome the continuous efforts of website owners who do anything possible to obtain a good Google evaluation or to rank high and get a good position in the listings, Google doesn't operate with a single constant formula. It wouldn't be an intelligent move for them. Therefore, Google page rank algorithms are updated periodically. This contradicts the general wrong belief that the best search engine only has one mathematical problem to solve. After all, their system has to handle a planet of optimization professionals and desperate web site owners.

What else have you heard or read ? that good Google page rank leads to high ranking? Well, if that were true you wouldn't be able to see sites with a small PR displayed among the first Google query results on several keywords. You wouldn't be able to find high PR sites on the 5th or 10th page of search engine findings. To check page rank is not a bad idea, but it is not the only thing you should worry about. Although a high Google page rank can contribute to your good ranking, the site's keyword density, optimization and content are vital for its up rising. While numerous valuable inbound links can get your site on a good position, you should consider all facts when fighting to become appreciated. Google's evaluation reflects all aspects related to the quality of your web pages. Don't think solely of Google page rank.

So, why do you need Google page rank? Some people have actually told you it doesn't matter ? another partially false legend. Well, perhaps it is not very important, but if Google bothers to still keep it, you should check page rank from time to time. It is after all a good evaluation tool of the effort you put into making your online business visible. Think of it as an additional grade which can take your site from top 10 to top 5 for example. If you've done all there was to be done regarding inbound links and on-site optimization, and you still didn't make it to no.1 in Google's listings, then a little attention to your Google page rank might get you there.

So, stop thinking of results and obtain them by offering quality websites to both your clients and the search engines. Google page rank won't seize to grow. After improving the content and accumulating sufficient links, more than your competition, you'll be able to check page rank with a smile on your face. This is no myth.