Branding is actually based on who owns the diamond. For instance, if DeBeers owns the diamond, it is a DeBeers Diamond but it is still just a diamond. If the diamond was cut by a specific well known cutter, then it might be branded in that way as well, but it usually isn't. It is still branded based on who owns it at the time. So basically, when it comes down to it, diamond brands mean absolutely nothing at all.

Do not allow a jeweler to try to talk you into paying an exorbitant price on a diamond because it is a specific brand. This is a bit of trickery used by unscrupulous jewelers when they know that they are dealing with people who dont know much about diamonds. Remember that diamonds are not actually branded unless mother nature has her own brand!

What to start with?

The first important point of wedding ring buying tips is to settle on your budget. Do it as precisely as you can, otherwise you risk spending too much. Of course, we all heard this hackneyed phrase about saving three salaries to buy a ring, nevertheless, don't yield to propaganda and determine what price is affordable by yourself.

How to know her size?

Actually, if you have offered her an engagement ring, according to the tradition, you have to know her size. You can take one of her rings to the jeweler or, if it isn't possible without being noticed by her, just put her ring on your finger and mark the place where it fits. As a last attempt, you can consult with her parents or with her ex - husband (just kidding).

Where to buy?

Local may seem the simplest solution, yet it isn't the cheapest one. From the point of view of reasonable prices, online stores are much better; in addition, the Web allows buying anything you like without leaving the house. All you have to do is to tape your request into the search space, for example, "gold wedding rings" or "wedding ring set" - and thousands of propositions will appear within several seconds. Then all you got to do is pick the one who suits your budget. Another possibility is to use pawn-shops where you can find really unique wedding rings for comparably cheap prices.

What style to choose?

Well, it depends. Here no wedding ring buying tips will do, as you are the only person to know what your beloved would like and what she wouldn't. If she prefers classic, you can choose something like a plain traditional band with engravings or a wedding ring with a beaded edge that will match any fabric. If it is just the opposite, and your bride is a "free spirit" - she will probably like Celtic wedding rings or some designer pieces. Two- or three-toned setting with elaborate details, original design and stylish and bold combinations of gemstones - that is what you need to look for. Once she has a refined taste and is fond of exquisite accessories, you should use these wedding ring buying tips and opt for vintage or antique wedding rings. And if your sweetheart likes to stand out of the crowd, buy her a ring with a big diamond, selecting a cut with many facets, like Trillion cut or Radiant cut.