There are lots of ways that people have successfully marketed new businesses and revitalized the customer base of established businesses. There are as many direct mail ideas as there are creative marketers. Even so, it isn't easy designing an effective new marketing strategy that is both unique and attractive to customers. One budget-friendly option is to use a wallet mailer.

While a Wallet-Mailer appears similar to normal wallets, it can be used to distribute advertisements, sale offers, and coupons for your firm. They can be sent through the mail or handed out, depending on your distribution needs. If they include only a few items, they can often be mailed for as little as the cost of a first class stamp, making them very cost effective. Wallet mailers take their name from their shape, which mirrors a pocket wallet. Your company logo, contact information and message will appear on the inside flap. The interior of the wallet is usually filled with coupons, printed advertising material, or even coupons designed to look like fake money. The wallets can be fastened with clear stickers, which will prevent them from opening during shipping without detracting from your advertising design.

Wallet-mailers have better response rates than other direct mail envelopes. Indeed, typical response rates can as much as double if you utilize red ink on the interior of the wallet. Depending on your needs and capabilities, you can order blank wallets that you will fill with your own inserts, or order complete projects from the company that will include printed mailers and the advertising material you will fill them with.

If you decide to purchase just the wallet mailers and coupon sheets, you can design and print your own layout in any quantity that you need. Wallet mailers are flat, and can be printed on a standard laser printer by using the envelope setting. Coupons can also be designed and printed on a standard printer, as they are pre-perforated sheets that you print and then separate.

Advertising campaigns are an integral part of a new business' success or failure, and having the right marketing can set you on your way to becoming a profitable, established business. This is especially true with a small business, which is less likely to be able to afford the expense of numerous failed mailing campaigns. Wallet mailers can capture a consumer's attention in situations where a standard mail campaign about a new business may not.

Existing businesses can benefit from wallet mailers as well. By mailing current and previous customers promotional material, you can increase your return customer rate. You can also attach wallet mailers to your products, so that people who purchase goods from you will receive coupons along with their order. This simple and inexpensive act can prompt return customers to your company.

One of the best direct mail ideas is the wallet mailer. New and established companies can prospect for additional customers by utilizing advertising and mailing campaigns. The wallet mailer will be unique enough that the average consumer that receives it will take notice. This will create a successful promotional campaign, and provide additional sales opportunities.