Search Engine Marketing is considered as a form of Internet Marketing which helps in the promotion of websites by increasing visibility in search engine result pages. The SEM includes SEO, paid placements and paid inclusion. In other words SEM can be defined as the practice of buying paid search listings with the goal of obtaining better free search listings.

Every marketer is struggling hard to achieve a high ranking on search engines which is considered as the best advertising bargain. There is millions of searches conducted everyday and the site which appears at the top of search results gets free website promotion. The resulting visitors to those sites are more likely to purchase products and services since they were specifically searching for that information. SEM provides a very low cost of internet advertising with a probable high rate of return.

There are numerous reasons why one should include SEM in their marketing strategies, few of them can be listed below:-