A mini website is more than just putting up an online sales letter or sales page for whatever product or service you are selling. It serves more purposes than that and it can actually assist or even greatly contribute to the success of your existing online businesses.

What are the benefits of creating your own minisite?

1. It brings traffic to your main website. A smaller site, when it has gained enough traction and popularity, can help attract and bring considerable traffic to your own major website. The smaller website can just serve as general information about your business or of the industry or category on which your online business is operating. It can then lead the traffic that it is getting to your own site for a better conversion, either for sales or any other forms.

2. It is easy to optimize for better search engine rankings. Since it is light and does not contain much content, this type of website is a lot easier to optimize so it can rank better in the search results for whatever keyword you might be targeting. You can then channel that added popularity or trust to your own major website to give it much leverage and eventually also help it with its own rankings.

3. People will see your smaller site as an expert or authority in the category. Since most sites of this size are just meant for creating authority or providing info and content regarding one specific topic, it is easier for you and your smaller site to be viewed as an expert in that field. And when you are already considered an expert, you can use that to channel your influence on your other sites.

4. Better traffic. Since smaller sites are easier to update and rank in the search engine results, it will naturally gain better traffic than larger websites. If you have put up some form of advertising on your small site, you can use that great traffic to your advantage through the advertisements on your site.

5. It brings much attention to a single product or topic. If you are using that smaller site to provide more information on your product, it can focus the readers' attention on that sole product. Compared to bigger websites where there are lots of other products being offered, a site of this size can show preferably only one product or service and the readers' attention, since it is focused on that one item, can easily be influenced with regards to the qualities, features, and benefits of the product you are offering.

These are just a few of the major benefits that you can gain from creating a minisite. In short, it's all about better traffic, higher search rankings, and more focus on the product being sold.