The hauntings at Crowley Hall had been previously reported in the press, and brought to the attention of the company when ghost hunter Arron Kasady decided to make a documentary on the occurrences. Company director Daren Marc saw the opportunity the documentary presented, and seized the opportunity to produce and direct the film.

Scheduled for release around Halloween 2007, the film makers are going to use the internet to sell the 'The Ghosts of Crowley hall' to the World, and are taking intending on playing Hollywood at their own game. The internet presents new selling opportunities that have not yet been exploited in full by film makers.

Walrus Films have a much smaller budget compared with Hollywood film companies, however this is not putting them off the idea. The internet levels the playing field in which major Hollywood and small independent companies now compete to get their films noticed.

It is possible to reach a much larger market through the internet, and grab an audience that had been previously inaccessible to these film makers. Websites are cheap to set-up, many being free, and with online advertising accessible to anybody on a small budget, it is now possible to reach a much larger audience.

Popular sites such as YouTube and MySpace are being used by the company to publish and promote their film using video clips and film trailers.

Internet sales now account for a larger proportion of all media sales, particularly in the DVD market, and the company intend to promote their film to the World this way. Big internet names such as Amazon and Play.com will be their media outlet, as well as selling the film on their own sites.

Will 'The Ghosts of Crowley Hall' be able to succeed and make a name for itself on the internet? Will it become buried amongst the ever increasing stream of internet video traffic? Time will show, but they are going to give it the best chance they can, and see if it is possible to get noticed in this new World of video-on-demand services and internet publishing.