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Public Relations Campaign

--Vehicle: Email press release; hand-deliver of media kits; phone calls to key targets.

--Media Kit: Cool box, birth announcement, press release, profiles, menus, etc.

--Goal: Awareness; Feature stories

--Target: Local newspapers (food editors, business editors), local TV, local radio.

Doctor Direct Mail Campaign

--Vehicle: Direct mail

--Letter, Brochure, Prescription pad w/ Sprouts info for patient

--Goal: Awareness; Get docs to refer patients to Sprouts

--Target: Pediatricians and Naturopaths

Midwife/Doula Awareness Campaign

--Vehicle: Email

--Goal: Awareness; Get midwives and doulas to refer patients to Sprouts

--Target: Area midwives and doulas.

Mommy Network Campaign

--Vehicle: Email

--Goal: Awareness; Drive people to our website; New orders

--Target: Area mommy lists/online communities on Yahoo Groups.

Baby Diaper Service Bundle

--Vehicle: Flyer inserted into diaper delivery service bundles

--Goal: Awareness; New orders

--Offer: 20% discount on initial order

--Target: Select zip codes; 500+ individuals

Poster/Flyer Campaign

--Vehicle: Posters, flyers, tear-sheets, etc.

--Goal: Awareness; New orders

--Offer: 20% discount on initial order

--Target: Area parks, playgrounds, community centers, birth centers, toy stores, libraries, and mommy hangouts.

Summer Festival Campaign

--Vehicle: Flyers & imprinted baby spoon give-a-way

--Goal: Awareness; New orders

--Offer: 20% discount on initial order

--Target: People with babies who attend the target summer events, street fairs, etc.

Launch Advertising Campaign

--Vehicle: Area Baby/Mommy/Parenting Magazines

--Quarter-page ad

--Goal: Awareness; New orders

--Offer: 20% discount on initial order

Make Your Own Baby Food Classes

--Vehicle: Classes offered at local grocery stores, in mommy groups, etc.

--Goal: Community Outreach; Awareness

--Offer: n/a

--Timeframe: Starting September

Website Subscriber Campaign

--Vehicle: Our own website

--Goal: Capture email addresses and general interest categories of people who visit our website so we can market to them in the future.

--Offer: Sign up for newsletter, promos, gift reminders, refer-a-friend, forward a page, etc.

Web Directory Advertising

--Vehicle: Google Adwords, Yellowpages.com; Superpages.com; etc.

--Goal: Drive people to our website

--Offer: n/a

--Timeframe: September

Farmer's Market Campaign

--Vehicle: Area farmer's markets

--Goal: Awareness; small single-unit sales during pre-launch period

Special Offers/Promotions

Baby Shower Gift Set

--Description: Special gift set for those wanting to give Sprouts as a shower gift.

--Package: Gift basket containing logo spoon, logo sippy-cup, logo shirt, mock food containers, and a gift certificate for X weeks of service.

--Price: $20 + cost of service

Pooper Parties

--Description: At home sales parties (ala Tupperware)

--Details:

oHostess orders party kit which contains 1oz samples of all products ' one kit per guest.

oHostess takes orders

oHostess gets free food, discounted service, etc. for subscriptions she secures.

Corporate Mommy Program

--Description: Discounted service for mommies at locally headquartered corporations. We will deliver their food to their office.

--Description: Sign up on our website to enter monthly drawing for one free month of baby food.

Photo Contest

--Description: Monthly contest. People email us photos of their little cutie eating or in a kitchen setting. Winner receives 12 4oz containers of baby food.

Customer Referral Program

--Description: A referral (someone who becomes a customer) earns free food in your next shipment.

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A Guide to Business

Video on Start Your Own Food Business