Often your brochure is your sales person. Colour has the wonderful ability to make a brochure attention grabbing. But, it is important to also consider how easily your customer can browse the information and find exactly what they're looking for. For this reason, you want to take advantage of how colour helps to visually organize. Here we've provided an example of a Product Brochure to view as we go through the elements required when making a powerful marketing tool. Your goal is to give the customer enough information so that they can understand what your product offers, yet at the same time you don't want to overwhelm them with too much to read. To create a brochure that is engaging to read, you need to break the information out into understandable blocks. To bring great prominence to elements, you want to make them darker than others or use warm colours. Cool colours will make elements recede.

First Part: picture

Nothing is as compelling as a good picture of your product. Make it colour and it will make your product much more real to the customer.

Second Part: quick description

It may be that the name of your product says it all, but if not, have a short sentence that quickly tells the customer what your product is. Notice that we use larger text that comes forward to highlight importance.

Third Part: quick overview of features

We've put some key features into bullet points. This allows the customer to obtain more detailed information, without having to read all of the text.

Fourth Part: deeper description

The longer text really goes into a robust description of the product. But, you will notice that we have used a dominant headline to further break this section into sections. The headline could be in either a warm colour or in black to bring it forward. This way, the reader can scan through the paragraphs and find the most interesting information quickly. Getting an overview helps them also understand the reasoning for why they should buy your product. Remember, an educated customer is your best customer.

Fifth Part: build trust

Give customers quotes from trusted 3rd parties or competitive comparisons. This shows a confidence in your product that builds trust - which is often the biggest barrier to making a purchase decision. Here we have made this information stand out so that you can see that it is extra information that is separate from "pure" product information.

Sixth Part: call to action

After reading your brochure, what should your customer do ? Hopefully come in to your store and buy your product. If you've got a website, let them know that they can buy there. So, put all the contact and sales information in there. Put it at the end, because that is where they expect to see it. In our example, we've made it really clear with warm colour that we want the customer to go to our website.