Why are they paying you? The most important reason is that they need you. You are the consumer and you know better what you want and for what are you willing to pay and they need this information to keep their business going.
Also because people are very busy and don't have time to answer the survey for free they had to find a way to get the information they need so they pay you. Just think if you would answer a survey for free!
Surveys online are convenient both for the market research company and for the respondent. The company will pay less for commanding the survey and you will sit home, answer the questions and get the money. Traditionally, a face-to-face interaction was needed when conducting a survey and the company would pay a lot of money and let's don't mention the time they spent.
The marker research process is another reason. Organization may decide to conduct a market research themselves or they might choose to hire a specialized research company, but before doing this defining the research objectives is crucial. After this, market researchers can use many types of methodologies and research techniques to capture the needed data. All of the available methodologies collect either quantitative or qualitative information and the use of each depends very much on the research objectives.
When companies need market research they turn to surveys online conducted by specialized companies. For taking the survey all these companies offer some compensation which differs from company to company.
For conducting surveys online you might check out Question, which is a web based service specialized in this domain. Using their online survey software the process is simple, just use the intuitive wizard interface for building your survey, than use the integrated email system to send invitation and view your reports online automatically.
Conducting surveys online is not a problem because the number of market research paid surveys online has increased due to the new telemarketing laws. Both the respondent and the clients have something to win from this because there are no geographical barriers and the benefits increased for both. In these cases everyone wins, the person taking the survey online and the company that is receiving the information.
