They can also be an ideal, cost effective solution if you are working to a tight budget, as many displays can be tailor made to suit your needs, whatever the dimension of floor space your trade booth has been allocated.

Despite the restrictions imposed by budget, giving your trade booth a visually stimulating and eye-catching appearance is easy as there are literally unlimited combinations of displays available for you to choose from.

They come in all shapes and sizes and whatever advertising function you need them to perform there are displays that are perfect for the job:

- folding & modular stands

- poster & clip frames

- a-frame signboards

- tabletop counters

- pop-up systems

- literature stands

- cable displays

- banner stands

- workstations

- roll-up stands

- podiums

- plinths

For example: roll-up banner stands are suitable for use at any kind of trade show and most are supplied with graphics and a headline, making them an excellent marketing tool. Podiums, plinths and workstations can be extremely useful, especially if your exhibition space is limited.

Modular and folding display stands are also a good choice as they are available in a number of sizes - modular displays can be swapped between portrait or landscape formats to fit your available floor space - and professionally exhibit your own graphics, posters and advertising banners.

In addition these systems are very lightweight and therefore easily portable. This is another big advantage to renting your trade show stands as they are, generally speaking, easier to erect and dismantle than a purpose built static display system.

At the outset renting your display stands makes sound, economic sense and once you have established if exhibiting at trade shows has been a successful marketing exercise then you can look into creating and buying custom display stands for your business.