The continuing rise of the mobile Internet has led to many people being able to watch videos wherever they are in the world. Smaller lightweight laptops, Internet dongles, mobile phones, and personal media players all allow the user to have access to video while on the move. Video and Web TV can even now be viewed while you are sat in your car.

The portable nature of these devices means that the viewer is invariably accessible wherever they are. This allows you to watch videos or commercials at times and locations that suit you and gives enormous scope for an Internet marketer or organisation to convey their message.

Imagine for instance, you want to deliver your video, whether it be live streaming, podcast or maybe Web TV, then the Internet is a fantastic platform to use for maximum exposure. Add to this, the fact that your video can be watched on a portable or hand held device and this just further adds to this already amazing coverage.

From the user's perspective, watching video via a portable device gives ultimate freedom in how they choose to view. Ideal for commuters or anyone who does a lot of travelling, watching video on the go helps alleviate boredom and gives people with busy lifestyles the chance to watch their favourite shows, or perhaps a live video stream when it is convenient to them.

It also allows travellers and holidaymakers the chance to keep up to date with news events or shows wherever they are in the world. They can be viewed while sitting on the beach, up a mountain, in fact pretty much anywhere.

Of course, from a business perspective, ensuring that a video is produced and displayed in such a way that the user can watch it on a portable device is no mean feat. Buffering and scaling issues can make the playback of video jerky and of poor quality, but this does not always have to be the case.

Some companies involved in streaming media dedicate a large proportion of their time honing and developing their skills in order to achieve great results no matter what application or device the video is going to be displayed on. This dedication results in the best possible video production and ensures that whether it is watched on a phone, laptop or large screen, viewing pleasure is not impaired.