Boy, did I learn a valuable lesson... You should compare anti wrinkle eye cream on the basis of supportive research for the performance, safety and effectiveness of the product. The best anti wrinkle eye cream that I have found is not sold in department stores or on television. Let me tell you a little bit about the ingredients.

If you compare eye cream products, you will see by the labels that some contain very few active ingredients at very low levels. In order to be the most effective and the best cream should contain a large number of active ingredients that compose at least 50% of the compound. At lower levels, even good ingredients are not effective.

When you begin to compare seemingly similar products, you will see that the companies make a lot of claims. The Electronic Self-Regulating Program will evaluate those claims and report if they are justified. Participation in the program is voluntary, so of course most companies don't go to the effort.

They reported that the claims made by one of the compounds in the best anti wrinkle eye cream that I mentioned above were entirely justified. It works in two ways. First, it targets the main cause of bags or puffiness under the eyes, which is fluid build-up, beneath the skin. Secondly, it improves fluid circulation, so that there is less build-up over time. It is composed of tiny protein fragments vital to the skin's health.

Another compound in this cream product targets the accumulation of hemoglobin and other waste products that cause dark shadows. It has been shown in clinical studies to reduce under-eye dark circles by more than 60%.

When you compare anti wrinkle eye cream and similar products, you should look for natural ingredients. A unique extract from a type of Canadian algae has been shown to reduce wrinkles around the eyes and stimulate cell-growth at a molecular level, so that more collagen and elastin fibers are produced and skin becomes firmer.

The algae extract is included in the best eye cream, along with an emollient that forms an invisible film on the skin to keep out dirt and grime. It also includes a type of keratin, a protein that is necessary for the skin to produce new cells and fibers.

Functional keratin (a registered trademark) was created through a patented process in order to be fully available for use by the body. It is originally extracted from the wool of New Zealand sheep. When you compare creams, you will find that some of them contain keratin, but right now, none of the major brands contain the "functional" variety.

This product that I consider the best anti wrinkle eye cream cheats just a little. It is almost like applying 'liquid skin', because it refracts light just slightly so that lines are immediately less noticeable. But, the major advantage is that over time, with continued use, the skin around your eyes will continue to look better and better. It also creates an invisible barrier that allows the skin to retain moisture, so there is less dryness.

When you compare anti wrinkle cream, you may see some that cheat, but they are not nutritionally complete, so there will be little, if any additional benefits. Only the best cream can make that claim and be completely justified.