Finally you have come to understand the value of your opt-in email marketing list. There are so many success stories of people who make money online for free with their opt-in email marketing lists you have finally decide to build a list of your own or monetize the list you already have. Then you come to realize that you only thought you knew all there was to know about opt-in email marketing lists. To this point you may have followed the guru's advice to the letter and you still are not able to make money online.

You may be finding out that even though you started with a big opt-in email marketing list that you are not making as much money as you thought you would. It seems that not as many people are buying from you as you thought would happen. So, what happened to that idea that you could make money online for free?

So, you find yourself wondering why others can do so well almost "effortlessly" to make money online for free while you have good products or services and struggle. The single most common mistake people make is moving too fast without a good plan. After all, you chose a great topic and knew you would earn money quickly. However, simply writing the people on your list does not mean they are going to buy from you right away.

For those who have started an opt-in list and have failed to realize a profit from it, there is hope to turn things around. You can make your opt-in email marketing list very profitable by adding a few twist to your approach. Following are 3 very simple ways or approaches to take to build a profitable opt-in list.

1) Get your prospects to first trust you. If all you do all the time is throw pitches at them, they will leave you in droves. Prepare their minds to be receptive to what you have to say by providing valuable information that they will find useful. Write about things that you are familiar with and let them have this information for free. If you don't know all there is to know about a topic, there are all kinds of resources on the internet to help you get up to speed fast in your efforts to make money online for free. Give information for free that offers solutions to their problems. Doing this will set you up as an "expert." You value to your reader increases with every single bit of useful information that you give away.

2) Make post to forums of competing sites. Meaningful and helpful comments and tips are always appreciated and acceptable. Doing this will help you build trust and a following that assist you in building your own opt-in email marketing list. Ask other forum users to join your list. Making friends in this way also makes it easier for your new friends to become your new customers. Be sure to always have a link to your site in your signature or by line.

3) Provide solutions to a problem or challenge that your readers will likely have. Most people are surfing and looking around on the internet for things that will help them. If you are the one offering solutions via your opt-in email marketing list, whether that is some product or a service, they are more likely to not only subscribe to your site, but become a customer as well. Remember, facts tell, solutions sell.

There is one fundamental truth when it comes to marketing and sales online. People will only buy from someone they trust. You build that trust by making yourself valuable to them. You make yourself valuable by identifying and providing solutions to their problem or challenges.

There is one axiom of marketing that you should keep foremost in your mind. It is very simple really, "Pain Sells." People are very motivated to avoid pain. Do your research with this in mind and you will strike oil in that well. One of the most effective ways I have found to help people avoid pain is to offer them a way to make money online for free.

Unless you happen to be very lucky, building a large and profitable opt-in email marketing list will not happen instantly. Lots of planning needs to go into what and how you present income producing ideas and products to your opt-in list. By making sure that you always provide value to your opt-in list they will come to see you as a trusted authority and be more willing to buy from you. Offer advice, help, confidence and solutions and success will come your way.