There are web publishers out there who care little for their money-making potential. These folks are few and far between. If you're in the want-to-make-money crowd, there are some great ways to make this happen. One of the most popular involves the use of Text Link Ads. This option is a great one, but it does take some effort to pay off extremely well.

The Text Link Ads company is a well-known one that offers publishers and advertisers a place to meet to buy and sell ads. The TLA affiliate program is one that can pay out extremely well for those who can make it work. Publishers who sign up for the program get $25 for each successful referral they make to other advertisers or publishers. If you're the publisher, you get paid the $25 when another publisher signs up and puts ad scripts up for at least a week. The program also rewards referring publishers when a new advertiser buys a link. Payments from TLA are steady. They come once a month in the mail or through PayPal.

This all sounds great on the surface, and it really can pay off, but there are things publishers can do to make the program pay out more than a trickle here and a trickle there. The key lies in the strategy used to entice readers of your site to click through and act. Since just sending readers to the TLA site isn't enough to earn the fat $25 payout per referral, it makes sense to work the program to your advantage.

The first thing you can do to increase click through is to fix ad placement. Making sure these ads are visible and appealing can go a very long way. It's not a bad idea to make them stand out. Having a second link in another part of the page can work well, too. There's nothing wrong with duplication - especially if one ad is an actual box or banner and its duplicate is a text link.

Better ad placement can help, but there's more that can be done to increase earning potential. Working to increase the conversion rate once people arrive on the TLA site is important. While money is paid out for publishers who sign up, this really shouldn't be the focus of your efforts. Publishers need to sign up, get approved and then run the script for at least seven days for you to get a paycheck. There are too many things beyond your control here. With this in mind, focusing on the advertisers is the best path to take in most cases.

Ideas for increasing TLA affiliate program earnings abound. Some of the best fall into three basic groups: ad placement itself, overcoming banner blindness problems with visitors and even launching on-site promotions.

It's a simple fact that if you want your TLA affiliate program to succeed, people need to see the ads. Ideas for improving ad placement include adding TLA text links and box ads to the bottom of each post or page, ramping up onsite ad placement, linking to your referral link in your "links" section. Making sure ads are rotated out can also be rather helpful. To make sure your ad set up works, ask friends and family to critique the site. Knowing what others see can provide useful information for tweaking. It's also possible to create TLA landing pages for the affiliate referral link.

Compensating for web surfers' noted ad blindness is another issue that will need to be overcome. Some site owners create personalized banners that include statements about earning potentials and not the direct TLA information. These ads link to TLA's pages directly or to an onsite presell page instead. Adding a recommendations page with TLA's information and other affiliate programs can be useful, as well.

Promoting your TLA affiliation program can also be rather beneficial. Ways to do this include buying forum signatures with the link included, leveraging Adwords to send people to your presell page, buying blot posts that direct people to the presell page and even sponsoring eZines and other similar publications with the affiliate link included.

Increase conversion rate is another issue. To do this, some publishers have created contests for those who sign up for TLA. Others have offered cash back programs and even special free ad pages for those who sign up for TLA using a site's referral link. The choices here are many. Creativity can really work wonders for obtaining conversions.

TLA's affiliate program is one that can pay out a great deal if it's worked to its best advantage. Taking the time to make sure ads are visible and that visitors are enticed to act can go a long way toward increasing revenues. It might take a little time, but the returns can be well worth it.

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