Colour plays an important role in design, especially in web design. Myriads companies use the web as a sales tool now and using the correct colours may signify more sales, but getting the colour choices wrong can lead to less users and decreases in sales.Understanding the psychology of colour is vital for all web designers if they require to create a successful web site. This is because various colours affect humans in disparate ways, and could influence moods and emotions. This means that your colour choice could make your users angry if you get it wrong.Colour can also be used to handbook users to certain regions on a page. For example, you might hunger for a user to click the buy now button, so making it stand out is very important.Here is a manual to how assorted colours influence and affect humans:

Yellow could be associated with hazard, hope, friendship and wealth. Used in moderation, it may be utilised to highlight sections on a webpage.Green is a preeminent colour to use to create a calm and relaxed website, it is linked to mother earth, envy, money and the organic.Blue is associated with corporate, strength, water and harmony and the lighter end of the blue spectrum could be used in website design to create a cool feel.

Black can be related to death, mourning, power and style. Legions heavy metal music acts use black as their main colour due to its links with death and evil.Yellow summons up visions of summer, joy and optimism. It is a colour that may be overwhelming and if used in conjunction with black, it creates a warning feel.Like yellow, red is a colour that is associated with thrive with, sex and fortitude. It too could be over powering if over used, but it is fantastical to attract attention.

Like green, brown is associated with mother earth, calm and relaxation. There is a trend to use wood textures as a background colour to give the feel of the environment and organics.Light grey is commonly used to create shiny gradient effects in website design. The colour could be associated with elegance, stability and boredom.

Brown stands for confidence, reassurance, dirt and poverty. Just like green, it may be used to make a site feel calm and relaxed. It is very preferred with websites to do with nature.Purple could be a very rich colour and it is associated with religion as well as wealth and royalty. It does not seem to be as favourite as other colours in web design but, if used effectively, it may give a site a realisation of elegance.

The psychology of colour can play a massive role in creating a successful web site. To subliminally create an expectation amongst the end user can be a powerful sales tool. Choosing colours without thought could inadvertently put users off the site. Creating colour combinations that guide users to an end goal could generate more sales and make the whole user experience stress free.