Perhaps the most simple, convenient and affordable form of insurance that exists for a specified tenure is Term life insurance. Term life insurance is insurance for a short period of time and is deemed to be pure protection, as it builds no cash value. If the insurer dies within the specified duration of the insurance, the death benefit goes to his or her beneficiary. As the term expires the insurer is not required to payout.

Term life insurance is an incredibly beneficial policy. The policy has proved its worth at the time of natural disasters and other calamities. For instance term life insurance was a great financial support and source of mental peace to the survivors of 9/11 and Katrina.

The popularity of term life insurance is witnessing a surge day by day. Term life insurance is cited as one of the hottest products in the latest Fitch ratings. As per the annual 2005 Review and 2006 Outlook for the US insurance industry, term life insurance is the hottest pick in the insurance industry today. In terms of Julie Burke, managing director, Fitch Ratings, “a product like term life insurance can create reserving and capital changes for insurers, which can be addressed by scale".

The primary reason behind the booming popularity of term life insurance is a drop in the premium rates of the policy. Even though term life policy comes at very low interest rates yet a major drop in the premium rates of insurance is expected this year. According to Insurance Information Institute, the premium rates for insurance are expected to drop by 3 percent in 2006. The drop is a consequence of immense competition in the market and the diminishing mortality rate amongst human beings.

However the case is not the same in China. China Life Insurance Co. has increased the rates for term life product. China Life has increased the premium rate on the Kangning Term by 30%.

Lately Kanetix, Canada’s leading insurance marketplace and MetLife, renowned insurance company have made it to the news because of their new attempts in the field of term life insurance. Kanetix has launched a new term life insurance quote service, with standard and preferred rates highlighted for insurance shoppers. The quotes are in an easy-to-read and comparables format. The quotes are available for a coverage of $250,000 and above and the preferred rates can cause saving of up to 30% off the standard rate. According to the company nearly 50% of the people applying for life insurance coverage through the portal can benefit from some savings. The estimate so made is on behalf of the past study of the portal. The portal would permit the shoppers to review the price range offered and make an informed choice.

MetLife has come up with three term life insurance products for people who seek to have a non-permanent insurance. The three products are One Year Term Insurance, Scheduled Term Insurance and Level Term Insurance. These three forms are ideal for individuals who require a large insurance cover but have limited budgets.